This Privacy Policy describes how Home Trends collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify.
Customer support information
Examples of Personal Information collected: name, email address, and phone number.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Disclosure for a business purpose: 3rd party customer service agency.

Minors

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests, or protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics. Learn more: https://policies.google.com/privacy?hl=en
Opt-out: https://tools.google.com/dlpage/gaoptout
We may share your interaction and shopping behavior with advertising partners through cookies or other technologies.
You can opt out of targeted advertising:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
General Opt-out: http://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping orders, and sending updates about new products or services.

Lawful Basis

If you are a resident of the EEA, we process your personal information under the following lawful bases:
Your consent
Contractual obligations
Legal compliance
Protection of vital interests
Tasks in public interest
Legitimate interests that don’t override your rights

Retention

For Amazon seller data obtained via SP-API, we retain customer PII only as needed for order fulfillment and tax purposes, and delete or move it to secure offline storage no later than 30 days post-shipment unless legally required to retain longer.

SP-API / Amazon Data

Data obtained from Amazon via SP-API is handled in compliance with Amazon’s Restricted Data requirements. Access is limited to authorized personnel, and all sensitive information is encrypted in transit and at rest.

Automatic Decision-Making

We use limited automated decision-making (via Shopify) to prevent fraud, such as:
Temporary IP denylist for failed transactions
Temporary card denylist

Your Rights

GDPR (EU/EEA)
If you are in the EEA, you have the right to:
Access your data
Correct, update, or erase your data
Port your data to another service
To exercise these rights, contact us at: support@home-trends.biz
Your data may be transferred outside of Europe. For GDPR compliance by Shopify, see: Shopify’s GDPR Whitepaper
CCPA (California)
If you are a California resident, you have the right to:
Know what data we hold
Request access, deletion, or correction

Cookies

Cookies are small files stored on your device. We use various types:
Necessary
Performance
Advertising
Social Media
You can manage cookies in your browser settings. For more info, visit www.allaboutcookies.org
Blocking cookies may affect your experience and limit features.

Do Not Track

We do not currently alter our data practices in response to “Do Not Track” signals due to lack of industry standards.

Changes

We may update this Privacy Policy from time to time to reflect changes in practices or legal requirements.

Contact

For inquiries or requests related specifically to Amazon SP-API data, please contact: support@home-trends.biz